Author: Qahwa World |
Date: June 19, 2026
Nuova Simonelli Technicians Competition: The Strength of a Community Driving Service Excellence
Key Takeaways:
- The Nuova Simonelli Technicians Competition is the only global event exclusively dedicated to coffee technicians, bringing together top professionals to share expertise and knowledge.
- Gold medal winner in London: Alex Sacco (Modern Standard Service). Dubai edition winner: Mohamed Yahya (BOON Coffee).
- The competition reflects Nuova Simonelli’s philosophy of building meaningful connections among professionals while fostering continuous and collaborative learning.
- The competition returns to Paris on September 12–13, 2026, for the fifth consecutive year to crown the Best Technician in France.
- Nuova Simonelli collaborates with partners such as Cafetto, REPA, Jaguar Espresso Systems, BWT, and SCA UAE to create an integrated ecosystem supporting excellence.
- The competition is not just an event but a future-focused project to elevate the technician’s role as increasingly central and valued across the coffee industry.
In the world of professional coffee, excellence is measured not only by the quality of extraction but also—and above all—by the expertise of the people working behind the scenes every day: technicians. With this vision in mind, the Nuova Simonelli Technicians Competition was created and continues to grow as an event that goes far beyond a simple contest, becoming a true opportunity for connection, training, and knowledge sharing for the entire service community.
The recent editions in London and Dubai confirmed how central this project has become within Nuova Simonelli’s vision: recognizing and celebrating technicians as the driving force of the coffee ecosystem.
One Global Community, One Shared Goal
The Nuova Simonelli Technicians Competition has established itself internationally as the only event dedicated exclusively to coffee technicians, attracting highly skilled professionals united by the same passion: continuously improving their expertise and helping raise industry standards. The gold medal at the London competition was awarded to Alex Sacco (Modern Standard Service), while the second edition of the Nuova Simonelli Technicians Competition Dubai was won by Mohamed Yahya (BOON Coffee).
More than a competition, what truly distinguished both editions was the strong community-oriented spirit. The eight technicians and engineers, selected through a preliminary test and coming from diverse professional backgrounds, shared experiences, practical advice, and best practices, transforming every challenge into an opportunity for mutual growth. This approach perfectly reflects Nuova Simonelli’s philosophy: building meaningful connections among professionals while fostering continuous and collaborative learning.
Return to Paris: The Fifth Edition at the Paris Coffee Show
The Nuova Simonelli Technicians Competition returns to Paris during the Paris Coffee Show on September 12–13, 2026. Eight technicians will compete for the fifth consecutive year for the title of Best Technician in France. This reaffirms Nuova Simonelli’s ongoing commitment to supporting the service community and recognizing the vital role of technicians in the coffee industry.
| Edition | Winner | Company |
|---|---|---|
| London | Alex Sacco | Modern Standard Service |
| Dubai | Mohamed Yahya | BOON Coffee |
| Paris (September 2026) | TBD | – |
Nuova Simonelli’s Commitment to the Service Community
The Nuova Simonelli Technicians Competition is just one of the many initiatives through which Nuova Simonelli invests in the service sector. The brand has always recognized the strategic role technicians play, not only in machine maintenance but also in shaping the final customer experience. For this reason, Nuova Simonelli is committed to supporting the sharing of technical know-how while also promoting and rewarding emerging talent.
An Ecosystem Built Together
The success of the Nuova Simonelli Technicians Competition is also made possible through the collaboration of partners who share the same values of quality and innovation. Sponsors of the two editions included leading companies in the industry such as Cafetto (cleaning solutions), REPA and Jaguar Espresso Systems (spare parts), BWT (water treatment), and SCA UAE and Area 51, supporting coffee culture and professional development. These partnerships help create a strong ecosystem in which every element, from the machine itself to maintenance and technical support, is designed to ensure outstanding performance.
Beyond the Competition: Building the Future of Service
The Nuova Simonelli Technicians Competition is not just an event; it is a project focused on the future. A future in which the technician’s role becomes increasingly central, recognized, and valued throughout the coffee industry. Because behind every great espresso, there is always a great technician. And Nuova Simonelli is proud to stand by their side, every day.
Frequently Asked Questions About the Nuova Simonelli Technicians Competition
Q: What is the Nuova Simonelli Technicians Competition?
A: An annual international competition exclusively for coffee technicians, aimed at promoting excellence in service, knowledge sharing, and building a strong professional community around coffee equipment maintenance.
Q: Who won the recent editions?
A: Alex Sacco (Modern Standard Service) won in London, and Mohamed Yahya (BOON Coffee) won in Dubai.
Q: When and where is the next edition?
A: The next edition will take place in Paris on September 12–13, 2026, during the Paris Coffee Show.
Q: Who are the competition sponsors?
A: Sponsors include Cafetto (cleaning solutions), REPA and Jaguar Espresso Systems (spare parts), BWT (water treatment), and SCA UAE and Area 51.
Q: What is the main goal of the competition?
A: To recognize the critical role of technicians in the coffee industry, provide a platform for knowledge exchange, train emerging talent, and raise service standards across the sector.
The Nuova Simonelli Technicians Competition is more than a technical contest. It is a celebration of expertise, craftsmanship, and collaboration. In the coffee industry, every exceptional cup is the result of a team effort, and technicians are the unsung heroes who ensure consistent, flawless performance. As this initiative continues to grow, Nuova Simonelli remains committed to supporting and empowering the service community that is fundamental to the industry’s success.
Stay up-to-date with events and news from Nuova Simonelli on Instagram: @nuovasimonelliofficial
Prepared and edited by: Qahwa World – Based on a press release from Nuova Simonelli.
All rights reserved. Republication with attribution permitted.
Publication date: June 19, 2026
