“Polpanorte”.. Brazil’s #1 Açaí Brand Begins Its Middle East Launch from Dubai
DUBAI, 4 September 2025 (Qahwa World) – Brazil’s number one açaí brand, Polpanorte, is set to make waves in the Middle East with its debut in the UAE. The brand, founded in 1995 in Japurá, Brazil, is best known for its signature açaí, followed by frozen fruit pulps and creamy sorbets.
Polpanorte’s reputation for quality has reached far beyond Brazil, winning customers across the Americas, Europe, and Asia. Now, the UAE’s thriving coffee and café industry is ready to welcome this iconic brand.
What is Açaí?
Açaí is a type of dark purple berry that grows on the açaí palm in the Amazon rainforest of Brazil. It is widely recognized as a “superfood” thanks to its richness in antioxidants, fiber, and vitamins, and is commonly consumed in the form of juices or frozen bowls mixed with fruits and nuts. Its high nutritional value has made it a favorite choice among health-conscious consumers and athletes around the world.
A Global Brand with Brazilian Roots
Polpanorte’s story began as a small family business serving local communities. Over the years, it expanded rapidly, investing in innovation and state-of-the-art facilities, including a new 20,000 m² industrial plant in Benevides in 2021. The introduction of its creamy, flavorful açaí in 2015 positioned Polpanorte as a market leader. And now in 2025, the brand has landed on the shores of the UAE, opening a new chapter in showing what quality açaí should taste like in the region.
Factories in both Benevides and Japura have a combined production capacity of 160 tons of açaí per day. With this, Polpanorte became the largest açaí producer in Brazil a few years ago. The brand is also present in more than 20 countries, including Europe, Latin America, and the United States.
Why the Middle East?
The GCC is a hub for culinary innovation and cultural diversity. With residents and tourists indulging in specialty coffee shops and juice bars daily, the market is ideal for superfoods like açaí. Healthy dining is not just a trend here, it has become a lifestyle. Whether it’s a post-workout smoothie, a weekend brunch, or a quick coffee stop, açaí has become a go-to option, loved by the local and expatriate population alike. Polpanorte’s vegan and halal-certified products are tailored to meet the needs of this diverse audience.
Beyond the Bowl
Polpanorte products are versatile and can be used in desserts and beverages, while cafés across the GCC will mainly use the açaí for bowls and smoothies blended or served with fruits, peanut butter, and other add-ons. This flexibility makes it a strong partner for café owners and even consumers at home eager to innovate and create something unique.
Polpanorte’s Promise
“From the Amazon rainforest to Dubai, our mission is to bring authentic flavors and healthy choices to every table,” says a Polpanorte spokesperson. “The UAE’s café culture is dynamic, and we are excited to be part of it.” Very soon the products will be available in leading retail locations in the UAE too.
A member of the Zeppone Group, Polpanorte has two factories in Japurá, Paraná, and Benevides, Pará, and sells over 130 products at approximately 40,000 points of sale in Brazil through more than 80 distributors, which helps maintain its national leadership.
