Reborn Coffee and Tori AI Partner to Launch Smart AI-Powered Café Experience
Reborn Coffee Inc. (NASDAQ: REBN), a leader in the specialty coffee sector, has announced the signing of a Memorandum of Understanding (MOU) with Tori AI, a cutting-edge artificial intelligence company. This strategic collaboration aims to revolutionize the modern coffeehouse by integrating advanced AI technologies that enhance customer experiences and optimize store operations.
With this agreement, Reborn Coffee is preparing to usher in a new era of intelligent cafés, where real-time data drives personalized service and automation reshapes efficiency. The partnership will allow Reborn to integrate Tori AI’s plug-and-play systems across select locations, introducing capabilities such as dynamic ordering prompts, automated inventory tracking, smart staff allocation, and personalized menu suggestions—all designed to streamline operations and improve customer satisfaction.
Jay Kim, CEO of Reborn Coffee, emphasized that the collaboration goes beyond simply introducing technology. “Tori AI brings systems that can reduce labor costs, increase upselling based on data, and build a responsive CRM that adapts to each customer’s habits and preferences,” he said. “This is about transforming how we manage and grow our stores.”
A highlight of this partnership will be the debut of an AI-powered drive-thru experience at Reborn’s upcoming Las Vegas location at 5050 W Russell Rd. This site will serve as the testing ground for Tori AI’s autonomous ordering platform, offering a seamless, data-enriched interaction from arrival to checkout. The drive-thru will leverage AI infrastructure to deliver faster service, improve order accuracy, and learn from user behavior over time.
Tori AI is already active in high-efficiency sectors like hospitality and food retail. Its platform delivers smart automation tools and behavioral analytics that help brands respond instantly to customer needs. By implementing Tori’s system, Reborn Coffee aims to increase operational agility while maintaining its hallmark handcrafted approach to coffee.
This MOU further solidifies Reborn Coffee’s position as a tech-forward innovator in the café industry. As part of a broader strategy, the company continues to invest in solutions that blend tradition and innovation to elevate the specialty coffee experience.
Although non-binding, the memorandum signals both companies’ commitment to explore scalable integration. Formal agreements will follow as implementation progresses and testing milestones are met.
Reborn Coffee’s move into AI-powered retail aligns with growing consumer demand for personalized, efficient, and immersive coffee experiences. With additional initiatives on the horizon, this partnership with Tori AI sets the tone for how next-generation cafés may operate in the years ahead.
About Reborn Coffee
Reborn Coffee Inc. is a California-based specialty coffee retailer known for its premium quality, innovation, and expanding global presence. Listed on NASDAQ under the ticker REBN, Reborn Coffee is committed to redefining the coffeehouse model through sustainability, technology, and handcrafted excellence.
About Tori AI
Tori AI is an artificial intelligence company focused on transforming physical spaces through smart automation. With proven solutions in the retail, hospitality, and food sectors, Tori AI helps brands gain operational efficiency and real-time insights while delivering personalized customer experiences.
