Reborn Coffee Signs $1.7 Million Licensing Deal with Arjomand Group for Global Expansion

July 25, 2025 – Dubai (qahwaworld) — Reborn Coffee (NASDAQ: REBN) has signed a $1.7 million master licensing agreement with the Arjomand Group, paving the way for the brand’s expansion into key international markets across the Middle East, Europe, and the MENA region.

Under the agreement, the Arjomand Group will develop Reborn-branded retail stores and product lines in high-growth markets, supporting Reborn’s broader international growth strategy. The deal features a milestone-based payment structure designed to foster long-term collaboration.

Reborn Coffee CEO Jay Kim described the partnership as a strategic turning point, stating that the agreement combines Reborn’s premium lifestyle identity with Arjomand’s established regional expertise.

As part of its entry into the Gulf market, Reborn is set to launch a flagship drive-thru store at the headquarters of Abu Dhabi Group. The brand will also expand its distribution footprint to 17 hotels and thousands of corporate employees throughout the UAE, significantly enhancing its visibility and consumer reach.

On Thursday, REBN shares closed at $2.89, marking a 10.31% increase. In after-hours trading, the stock dipped slightly to $2.8817, down 0.29% on the Nasdaq Capital Market (NasdaqCM).