Moscow – Qahwa World
The market for home coffee machines and brewers in Russia saw significant growth during the first nine months of 2025. The number of appliances sold increased by 10% compared to the same period in 2024, reaching approximately 1.7 million units. However, the total market value grew more modestly by 7%, totaling 25.5 billion rubles, according to data shared with “Vedomosti” by Nikolai Semenov, head of the small household appliances department at the retailer “M.video.”
This growth, which confirms Russia’s transition from a traditionally “tea” country to a “coffee” country, is attributed to the rising trend of preparing coffee at home. A representative for “Wildberries” noted that the turnover of coffee makers on their platform doubled (+107%) during the first three quarters of the current year compared to the previous year, with an average price of about 4,000 rubles per device.
The majority of sales are concentrated in budget-friendly devices, with appliances costing up to 5,000 rubles accounting for about half of all unit sales. Overall, the average price of coffee machines dropped by 13% in 2025 compared to 2024. Experts explain this shift by consumers opting for cheaper models, the increased share of sales through online marketplaces offering competitive prices, and the proliferation of various Chinese brands.
In terms of market share by brand, the Italian brand Delonghi remains the leader in terms of revenue, capturing about a third of total revenue and 15% of units sold. The mass segment is dominated by Russian brands such as Vitek, Kitfort, Lumme, and Redmond, as well as the American brand Polaris, with models typically priced up to 10,000 rubles.
By appliance type, automatic coffee machines account for about 25% of all sales. Espresso portafilter machines hold a share of 20–22%, while traditional filter coffee makers form 21–23% of the market. Capsule coffee makers maintain a stable share of about 14–15%.
It is worth noting that prices for natural coffee (beans and ground) have also risen sharply, increasing by 29.4% compared to the previous year, reaching 2030 rubles per 1 kg, according to “Izvestia.” However, this increase has not deterred consumers from continuing to consume coffee. Instead, it has encouraged many to invest in home machines as a more economical long-term alternative to purchasing beverages at coffee shops, where the prices for ready-made coffee have increased by 13–25%.
