Sage Appliances, the globally recognized manufacturer of high-performance home coffee machines, has officially expanded its presence in the Middle East with the launch of two new models: the Oracle Jet and the Barista Touch Impress. These new machines aim to redefine home coffee brewing, offering users barista-level results with intuitive, automated features—without requiring professional skills.

The expansion adds to Sage’s advanced portfolio of espresso machines and responds to growing demand in the region for high-quality, easy-to-use home coffee solutions. The Oracle Jet introduces a streamlined workflow, upgraded interface, and the company’s first built-in Wi-Fi capability for seamless updates. It also offers cold beverage options, including cold brew and cold espresso, designed specifically for consumers seeking café-style variety at home.

A Strategic Step into the Middle East Coffee Market

Sage’s launch signals a strategic entry into a region where coffee plays a central cultural role and continues to see innovation and investment in specialty consumption. Known for its engineering precision and commitment to quality, Sage is targeting consumers who value both traditional brewing and cutting-edge convenience.

“The Middle East has a vibrant coffee culture that blends heritage with modernity,” said Michael Aldendorff, Managing Director of Sage Appliances Middle East. “By introducing the Oracle Jet and the Barista Touch Impress, we are not only providing top-tier espresso machines but also responding to regional trends in cold coffee preferences. These machines allow users to enjoy both hot and cold beverages at home with professional-level precision,” added Lucy Martyn, Global Communications General Manager at Breville Group.

Oracle Jet: Advanced Features for the Home Barista

The Oracle Jet sets a new standard for home espresso machines. It incorporates the ThermoJet heating system, which is up to 32% more energy-efficient than previous models. The system heats up in seconds and supports both brewing and steaming functions. An additional ThermoJet unit within the group head maintains a stable extraction temperature of 93°C throughout the process, with user-adjustable controls in 1°C increments.

The machine includes an integrated precision grinder developed in Europe by Baratza, which grinds, doses, and tamps automatically with 45 grind settings. It also features Barista Guidance, a smart function that alerts the user to under- or over-extracted espresso shots and suggests adjustments to grind size for better results.

With a high-resolution 5-inch touch display, users can choose from 11 pre-programmed beverages, including cold brew and cold espresso. The device also incorporates the Auto MilQ system for milk frothing and a new Auto Queue feature that automates the next step in preparation for greater efficiency.

The Oracle Jet is also the company’s first Wi-Fi-enabled coffee machine, allowing for remote updates and feature enhancements over time. “We are proud to present our most advanced portafilter machine to date,” said Con Psarologos, Portfolio General Manager for Coffee at Sage. “The Oracle Jet represents the future of intuitive, smart espresso technology.”

The Oracle Jet is priced at AED 6,999.

Barista Touch Impress: Intelligent Entry to Specialty Coffee

In parallel with the Oracle Jet, Sage has introduced the Barista Touch Impress, a user-friendly yet sophisticated machine that combines automation with hands-on control. It features a touchscreen interface with real-time feedback, guiding users on grind size and extraction flow to help perfect each shot.

One of its standout innovations is the Auto MilQ system, which froths dairy and plant-based milks by adapting to the unique properties of each type, such as oat, almond, and soy milk. This allows for better microfoam texture and consistent flavor, ideal for latte art and smooth beverages.

The machine also features the Impress Puck System, which ensures precise dosing and tamping to avoid mess and improve shot consistency. Additional drink options include hot chocolate, tea, and babyccino, offering broad appeal across household members.

The Barista Touch Impress also supports cold brew and cold espresso preparation. The cold brew is ready in under three minutes, while the crema-topped cold espresso can be prepared in just under two—expanding the variety of cold recipes users can enjoy.

The Barista Touch Impress is priced at AED 5,299.