SCA Launches Digital Workshop on Leadership and Business Growth for Coffee Professionals

The Specialty Coffee Association (SCA) has announced an upcoming digital workshop titled “Management & Leadership: Building a Better Business”, designed for café owners, managers, and retail professionals looking to enhance leadership skills and drive business growth. This highly anticipated session will take place on March 27 at 9 AM PDT and will be led by renowned coffee consultant and industry leader Laila Ghambari.

Building on the success of her sold-out workshop at last year’s Specialty Coffee Expo, Ghambari will share proven strategies for fostering effective team management, strengthening communication, and creating a positive workplace culture. The workshop will also address business growth strategies, employee benefits, and performance reviews—key areas that contribute to a thriving coffee enterprise.

Participants will gain exclusive insights into leadership techniques that empower teams, improve operational efficiency, and boost customer satisfaction. The interactive, three-hour session is part of SCA’s Business Education Program, which provides valuable learning opportunities for coffee professionals seeking to scale and refine their business models.

A Unique Opportunity for Business Owners and Leaders

For those who missed the in-person event last year, this revised digital edition offers an accessible way to engage with Ghambari’s expertise from anywhere in the world. With over 20 years of experience in specialty coffee, she brings a wealth of knowledge in retail operations, multi-unit management, and employee engagement. As a business owner and mentor, her insights have helped countless coffee businesses optimize performance and drive long-term success.

The workshop is presented in collaboration with Coffee Knowledge Hub, a leading digital learning platform that provides vocational courses for coffee professionals. Participants who register will also gain access to on-demand learning resources from SCA’s Business Education Program, further enriching their knowledge beyond the live session.

Registration Details

The cost of the workshop is $55 USD, providing attendees with expert-led instruction, real-world case studies, and actionable tools to implement in their coffee businesses. Those interested in securing a spot can register via the Coffee Knowledge Hub website.

As the specialty coffee industry continues to evolve, investing in leadership and operational excellence has never been more critical. This workshop offers a practical roadmap for professionals seeking to create motivated teams, enhance customer experiences, and achieve sustainable business growth.