Slow Coffee, Smart Technology: The Journey of Puelo Coffee Roasters with Victoria Arduino
Dubai, 23-07-2025 (QW): – At the heart of Puelo Coffee Roasters is a story of origin, identity, and purpose. Named after the tranquil Río Puelo and inspired by the unspoiled landscapes of southern Chile, the brand was created not just to serve excellent coffee, but to offer a moment of pause—an invitation to slow down.
For Puelo, coffee is far more than a beverage. It is a ritual, a rhythm, a daily opportunity to reconnect with what truly matters. This philosophy—”Slow Coffee”—guides every aspect of their work, from sourcing traceable green beans to roasting with patience, never rushing quality, never compromising flavor.
What is “Slow Coffee”?
In a world that moves fast, Puelo Coffee Roasters chooses to go slow—deliberately. Slow Coffee is about honoring every step of the coffee journey, from farm to cup. It means mindful sourcing, gentle roasting, clean brewing, and intentional service.
It’s also about creating space for reflection. As co-founder Tomás Guilisasti explains:
“When you drink a specialty coffee, you’re not just having a drink—you’re giving yourself time. Just like the kingfisher—our symbol—waits patiently to fish, we take the time to roast, brew, and serve with purpose.”
Why Victoria Arduino?
To bring this vision to life, Puelo needed technology that could support their values of performance, precision, and sustainability. That’s why they chose Victoria Arduino.
“The Black Eagle Maverick delivers efficiency without haste, precision without pressure,” says Tomás. “Its minimalist design and low environmental impact make it the perfect partner for our Slow Coffee philosophy.”
The machine’s energy-saving technologies and thermal consistency ensure excellent performance and reliability, allowing baristas to focus more on the customer and less on the mechanics.
Equally essential is the Mythos grinder.
“With temperature control and dosing accuracy, Mythos preserves the full potential of every bean. Its consistency under heavy use has made it indispensable, whether during the morning rush or at high-profile events,” Tomás notes.
“In specialty coffee, even the best beans and roast need the right tools to shine. Black Eagle Maverick and Mythos help us preserve and honor the coffee’s story—all the way to the cup.”
More Than a Brand: A Way of Living Coffee
Puelo Coffee Roasters operates across two flagship locations in Santiago’s Vitacura neighborhood: their original café—a full-service, restaurant-style coffee bar—and a dedicated roastery that offers public tastings and educational experiences. Each space embodies the same values: transparency, quality, and a deep connection to nature.
Architect Cristobal Fell, who designed the cafés, explains:
“The project blends the natural essence of southern Chile—especially the Puelo River region—with modern specialty coffee design. Industrial elements with clean lines and neutral tones are balanced by warm, native materials like pellín oak and myrtle wood.”
The roastery itself is experience-driven. A glass-walled production area places the roaster at the center of the narrative, while a coffee tasting lab adds a sensory dimension.
“The space is designed to offer more than coffee—it delivers a full, immersive journey,” says Fell.
Precision, Design, and Intention
More than just a café or a roastery, Puelo Coffee Roasters is a living embodiment of the Slow Coffee movement. With a growing community in Santiago and the launch of South America’s first electric roastery, the brand is helping to shape a new culture around specialty coffee.
And with Victoria Arduino as their technological partner, they’re achieving it with precision, beauty, and purpose.
“You can have the best coffee in the world,” says Tomás, “but without the right tools, you risk losing its essence. Black Eagle Maverick and Mythos are more than equipment—they’re part of our team.”
