Dubai – Qahwa World
Nestlé and Starbucks are set to introduce a new ready-to-mix product aimed at the growing demand for cold coffee. The companies will roll out Starbucks Coffee Craft Concentrate in 2026 under their Global Coffee Alliance.
Made with Arabica coffee, the concentrate will be available in two flavors: Rich Black and Signature Caramel. The product is scheduled to debut in Japan, South Korea, and the United Kingdom, followed by expansion across Europe and Asia in 2027.
Ethel Touitou said the new product is designed to give consumers more control over how they prepare coffee at home. By simply adding water, milk, or plant-based alternatives, users can create a variety of iced drinks, including americanos and caramel-style beverages.
The Global Coffee Alliance, launched in 2018, combines Nestlé’s manufacturing and distribution capabilities with Starbucks’ brand presence. As a result, Starbucks-branded packaged products are now sold in nearly 80 markets worldwide.
Nik Dodi said the launch reflects the continued expansion of the partnership, bringing Starbucks-style coffee experiences into more homes and new consumption occasions.
Industry forecasts indicate continued growth in the cold coffee segment, with the global market expected to exceed $4 billion by 2030, driven by increasing consumer interest in convenient and customizable chilled beverages.
