Vanúsia Nogueira Predicts Key Trends Shaping the Coffee Industry in 2025

Vanúsia Nogueira, Executive Director of the International Coffee Organization, shared her insights into the future of the coffee sector during an interview with Global Coffee Report.

Nogueira foresees a promising year for coffee production, with harvests expected to stabilize and recover from the impacts of recent climate events. This optimistic outlook is encouraging for producers worldwide.

On the consumer front, demand continues to grow, particularly in the Middle East and Asia. Meanwhile, Generation Z is emerging as a significant force in the coffee market. Known for their commitment to authenticity and transparency, this demographic is reshaping the industry by demanding ethical practices and accountability from businesses across the value chain.

Sustainability remains a cornerstone of innovation in the sector, with regenerative agriculture and circular economy practices gaining traction. These approaches, including water reuse, sustainable energy initiatives, and carbon credit programs, are providing producers with the tools to build a more resilient and sustainable future while diversifying their income streams.

As these trends converge, 2025 is poised to mark a turning point for the coffee industry, emphasizing sustainability, innovation, and deeper connections between producers and consumers.