Milan – Qahwa World
During Milan Design Week 2026, Victoria Arduino expands its presence across some of the city’s most iconic venues, reinforcing its connection with design, architecture, and contemporary culture. Through a series of curated activations, the brand expresses its vision of coffee as a balance between innovation, timeless aesthetics, and uncompromising quality.
Coffee as a design experience at Poltrona Frau
During Fuorisalone, Poltrona Frau welcomes an international audience to its Via Manzoni flagship store. Under the theme True Over Time, the brand highlights a dialogue between tradition, longevity, and contemporary vision.
In this setting, Victoria Arduino joins as a partner, transforming coffee into a ritual of style and conviviality. In collaboration with Lavazza, the brand will be present at the Poltrona Frau Café from April 14 to 26, offering moments of connection and discovery within a space dedicated to quality, design, and the value of time.
Experimental design at Alcova
Victoria Arduino will also participate in Alcova, one of the most experimental platforms of Milan Design Week, hosted at the former Military Hospital in Baggio.
Together with Lavazza, the brand will contribute to an environment that explores new design perspectives and creative approaches to space, strengthening the link between contemporary design culture and coffee.
Material and vision at Stanze Prototipo
From April 20 to 26, Victoria Arduino partners with Stanze Prototipo, curated by Azimut Design and OOM Glass, hosted at Valentina Ottone PR Showroom.
The project explores the concept of the prototype as a space for experimentation and storytelling, where materials, design, and vision converge. Victoria Arduino’s presence enhances the sensory dimension of the experience, combining performance, aesthetics, and contemporary research within the coffee ritual.
Community and sharing with Caffè Sospeso
As part of the week, Victoria Arduino collaborates with Santaromero Roaster for the Caffè Sospeso activation, blending coffee culture with social responsibility.
Taking place on April 21 and 22 at Spazio Pesca, the initiative—created by Studio Sospeso—reinterprets the tradition of suspended coffee as a modern act of sharing. The program includes sensory experiences, design-driven events, aperitivo gatherings, and networking opportunities, creating an inclusive space where coffee becomes a catalyst for dialogue and cultural exchange.
A citywide journey
Across Milan, each location presents a different facet of Victoria Arduino’s identity. Together, these activations form a distributed narrative that integrates coffee into the broader creative landscape of the city during one of the world’s most influential design events.
