With the participation of more than 1,650 companies and brands from 51 countries… World of Coffee Dubai 2024 kicks off Tomorrow
The “World of Coffee Dubai 2024” exhibition, organized by DXB Live, the arm providing integrated event organization and management services at the Dubai World Trade Center, in cooperation with the International Specialty Coffee Association, will kick off tomorrow, Sunday, January 21, in Zabeel Halls 4. 5 and 6 at the Dubai World Trade Centre, with the participation of 1,650 exhibiting companies and brands from 51 countries, including 7 national pavilions.
The third session of the exhibition, which continues until January 23, 2024, provides a unique opportunity for visitors to explore the latest innovations, products and services related to the coffee industry. The exhibition constitutes a fertile ground for exchanging experiences, knowledge and ideas with partners, suppliers and buyers from around the world.
On this occasion, Shouq Bin Reda, Director of the Exhibition, said: “This global event will reflect the great growth and development witnessed by the coffee industry in the region in general, and in the UAE and Dubai in particular. Dubai’s organization of this event is evidence of its pivotal role as a regional and global center in this sector.” We look forward to welcoming exhibitors, visitors and participants who share our passion for coffee, and we hope that the exceptional experiences, activities and distinguished events will satisfy the attendees, and that they will benefit from the opportunities for cooperation and communication that the exhibition provides.”
A number of the most prominent international companies and brands from various countries of the world are participating in the exhibition, including 60% of the companies and brands that are participating for the third time in a row, including companies from Ethiopia, Brazil, Greece, France, Colombia, Turkey, Switzerland, and the Netherlands. Sweden, Spain, Romania, Singapore, Qatar, Panama, Sultanate of Oman, Mexico, South Korea, Jordan, Indonesia, India, Georgia, Denmark, Czech Republic, Bolivia, Belgium, Austria, China, Ukraine, the United Kingdom, the United States of America, and the Kingdom. Saudi Arab.
Saud Al Nuaimi, CEO of Coffee Desk and co-founder of ROR, said: “At Ororo Experience, we believe that coffee represents a cultural, social and artistic experience. Our participation in the World of Coffee Exhibition is an essential part of our company’s marketing and sales strategy, as the exhibition provides The opportunity to communicate and interact with a large group of wholesale coffee suppliers and buyers, which makes it a prominent event on our annual agenda, and we hope to build strong relationships with buyers and suppliers to reach new markets and consolidate our presence in existing markets. We are pleased to offer green coffee beans coming from the best farms in East Africa. And Brazil, while ensuring quality and sustainability at all stages of cultivation and trade. We invite you to visit our booth and taste the diverse and rich flavors of the coffee beans that we select with care and passion.”
Chiara Rodondi, Executive Director of Marketing at Lilit, said: We are pleased to participate in this distinguished exhibition for the second time, and to present the best Italian equipment for preparing coffee in the world, and we seek to seize the momentum and the expected large turnout to attract many potential customers. We look forward to taking advantage of the potential available in the Middle East markets to establish more relationships in the region. We invite professionals and coffee lovers to visit our booth and discover our equipment for preparing high-quality coffee at home, and how it can improve the quality and taste of coffee.”
World of Coffee 2024 represents the significant development and growth of the coffee market in the region, and aims to highlight the latest innovations, solutions and sustainable practices in coffee cultivation, production and consumption; The exhibition represents a unique and distinctive opportunity for all those interested in the coffee industry, including farmers, roasters, manufacturers, distributors, suppliers, investors, researchers, industry experts and coffee lovers. The exhibition provides all the needs of the coffee industry under one roof, from licensing, consumer protection, and interior designs, to roasting, packaging, equipment and machines, water, milk and flavourings.
