Bangkok – Qahwa World
With just 48 hours until doors open, organizers of World of Coffee Bangkok 2026 have released the final show guide and on site protocols for the three day specialty coffee event, set to take place May 7 to 9 at BITEC Bangna (Hall 98 to 99).
The event, licensed by the Specialty Coffee Association (SCA) and organized by Exporum Inc. in partnership with the Barista Association of Thailand, marks the first time Thailand has hosted the global coffee exposition. More than 400 companies from over 40 countries are expected to exhibit.
Entry procedures: three tracks, no exceptions
According to the official on site purchase and admission guide released this week, attendees will be directed to one of three entry lines based on how they obtained their credentials.
On site purchase: Visitors buying tickets at the door must proceed to the registration desk, complete payment, and receive a badge before entering.
Online purchase or invitation: Those with a QR code must scan it at a designated kiosk, exchange it for a badge, then enter. Organizers advise against joining the on site purchase line.
VIP, WCTC or press: Accredited individuals must use the leftmost lane at the registration desk, present a business card for verification, and receive a badge.
A manual registration desk is available for attendees who have lost their QR code; a government issued ID is required.
Re entry is permitted on the same valid date, but all ticket sales are non refundable. Children under 12 are allowed free entry but not recommended due to safety hazards involving hot liquids and heavy equipment. Those under 16 must be accompanied by a guardian at all times.
Payment and merchandise: card only
Official event merchandise, including T shirts (550 THB), tasting cups with lanyard (350 THB), and logo icon pens (150 THB), will be sold at a dedicated booth. The organizer has posted clear signage stating “Card Payment Only.” All items are in limited quantities.
Competitions and features
The World Cup Tasters Championship (WCTC) will take place during the event. Thailand’s Punnapop Suwanjit, the national champion, will compete following Chatchalerm Lertanekwattana’s world title win for Thailand in 2025. The full competition schedule and competitor list are available in the show guide.
Other featured zones include:
Roaster Village: International roasters such as Glitch Tokyo (Japan), Momos Coffee (South Korea), and Mame Roastery (Switzerland).
Producer Village: Direct access for buyers to connect with farmers.
Cupping Rooms (EH 98, Booth A100): Open all three days for sampling new crops and varietals.
SCA Lecture Series: Expert led sessions with a published speaker lineup.
Brew Bar: Coffee prepared by world championship baristas.
Logistics and ticket status
Early bird pricing (10 USD for one day, 20 USD for three days) ended April 17. Regular on site rates apply.
Venue: BITEC Bangna Hall 98 to 99 (BTS Bangna Station, Exit 1)
Hours: May 7 to 8, 10:00 to 18:00; May 9, 10:00 to 17:00
Attendees are urged to check the official show guide online at asia.worldofcoffee.org/show guide before arrival.
