Dubai – Qahwa World

The fifth and largest edition of World of Coffee Dubai 2026 will kick off tomorrow, Sunday, in Dubai. The event is organised by DXB Live, the integrated event management and experiential agency of Dubai World Trade Centre, in partnership with the Specialty Coffee Association (SCA), and will run from 18 to 20 January 2026 at the Dubai World Trade Centre.

Recognised as the region’s leading specialty coffee trade event, the exhibition brings together more than 2,100 exhibiting companies and brands, alongside industry leaders, experts, and professionals from 78 countries, representing every stage of the coffee value chain. Participants include coffee producers, roasters, traders, equipment and machinery manufacturers and distributors, café operators, hospitality leaders, and industry organisations.

Spanning an exhibition space of 20,000 square metres, the event features strong participation from leading global coffee producers, reinforcing Dubai’s growing role as a global hub for coffee trade and a strategic gateway connecting producing countries with fast-growing consumer markets and international trade centres.

World of Coffee Dubai 2026 offers visitors a comprehensive experience covering all aspects of the specialty coffee industry. Key features include the Roasters Village, Producers Village, Cupping Rooms, Brewing and Espresso Zones, and dedicated Technology Areas, showcasing the latest innovations in roasting and brewing systems, automation, and sustainable technologies, reflecting global future trends in the specialty coffee sector.

The exhibition programme also includes a series of professional championships and competitions, such as the UAE National Coffee and Latte Art Championships, the Roasting Championship, as well as the Cezve/Ibrik World Championship, which celebrates one of the world’s oldest coffee preparation methods rooted in Middle Eastern and Turkish coffee culture, evaluated according to modern specialty coffee standards.

On the commercial front, the event hosts three live auctions across the three exhibition days, including a Coffee Equipment Auction on the first day, a Micro-lot Auction featuring top-rated specialty coffee beans on the second day, and an Exhibitors’ Coffee Auction on the third day. These auctions provide a transparent platform for price discovery, enhance international buyer participation, and support global market access for brands and producers.

World of Coffee Dubai 2026 will be open daily from 10:00 a.m. to 6:00 p.m. at Zabeel Halls 1, 4, 5, and 6 of the Dubai World Trade Centre. Registration remains open for visitors, media representatives, and industry professionals, with full programme details and media accreditation available via the event’s official website.