Dubai – Qahwa World

For journalist and communications expert Rached Dabdob, drinking coffee is more than a daily habit; it is a mental ritual that accompanies his creative journey through the world of strategic communication. Since the launch of his career in Dubai in 2001, through to leading economic departments and building media content for major global events like Expo 2020 Dubai, coffee has remained the “silent engine” helping him transform complex visions into inspiring stories and impactful narratives.

  • From the Banks of the Orontes to the Shores of Dubai

At the heart of this journey lies the city of Homs—his birthplace and primary source of inspiration. Despite years of living abroad and achieving success in Dubai, Rached carries an exceptional love for this ancient city, its minarets, its scholars, and the endless tales of its people. Rached believes that Homs is not just a geographical location, but a school of patience, humor, and the art of simplification. It is from there that he derived his passion for documenting memory and his love for the Arabic language, which he polished in its alleys to become his most powerful tool for addressing the world today from international platforms.

  • The National Pavilion UAE in Venice: A Global Cultural Bridge

Today, Rached Dabdob is deeply involved in crafting the media narrative for the National Pavilion UAE at the Venice Biennale. He leverages his expertise to provide specialized consultancy in Arabic communications, supporting strategic outreach to ensure the nation’s cultural message is delivered with precision and influence.

The Pavilion stands as one of the UAE’s most prominent global cultural initiatives, acting as a bridge that connects Emirati creators with the world’s most prestigious art circles. It presents visual and philosophical narratives that reflect the depth of the human experience in the United Arab Emirates. The Pavilion enjoys continuous support and patronage from the UAE Ministry of Culture, while the Salama bint Hamdan Al Nahyan Foundation serves as its permanent commissioner—a testament to the unified institutional efforts to showcase the nation’s cultural identity in its finest form to a global audience.

  • Rituals of Focus: Three Cups of “Lavazza”

From his comfortable sofa, while planning these major national projects, Rached adheres to a precise regimen: he drinks two to three cups of Lavazza coffee daily before noon. This specific choice provides him with the mental clarity necessary to draft high-level correspondence and official speeches—tasks that require extreme linguistic precision and meanings that leave no room for ambiguity. Meanwhile, the aroma of the coffee reminds him of morning dialogues in his hometown and the verses of its legendary poet, “Dik al-Jinn.”

  • From Al Bayan to Venice

Following a successful 12-year tenure at Al Bayan newspaper, where he led a team of 26 editors and translators, through the spectacular journey of Expo 2020 Dubai and subsequently Expo City Dubai—the “heart of Dubai’s future”—Rached now carries his expertise to international arenas. At every stage, a cup of coffee has been the witness to the birth of ideas that bridge the UAE’s rich heritage, the deep roots of Homs, and the future ambitions of Emirati society as told in the heart of historic Venice.

The creative “whisper” that Rached seeks to instill in the world’s mind through his media plans always begins with the scent of brewed coffee, transforming moments of contemplation into robust action plans that place the United Arab Emirates at the forefront of the global cultural and economic scene.