Coffee as Destination: Positioning Ethiopia’s Origins for Experiential Tourism
An interview with Musa Kedir CEO, Tourism Attraction and Product Development, Ministry of Tourism – Ethiopia By Qahwa World × Buna Kurs Coffee has long been Ethiopia’s most visible global export, yet its potential as a tourism experience remains largely untapped. While several coffee-producing countries have successfully transformed farms, processing sites, cupping rituals, and café culture</p>
