Dubai – Qahwa World

According to the Spring 2026 National Coffee Data Trends (NCDT) report released by the National Coffee Association (NCA), coffee continues to rank as the most popular beverage among American adults. Nearly 195 million U.S. adults — roughly 73% of the adult population — drink coffee each week, maintaining its position at the top of the country’s beverage hierarchy.

Past-day consumption remains steady at 66% of American adults, consistent with levels observed since 2022. Weekly drinking habits show similar stability. This confirms coffee’s enduring role in daily life, surpassing other beverages such as bottled water, tea, soda, and juice in long-running surveys dating back to 1950.

Key highlights from the Spring 2026 NCDT report

The data, collected between January 5 and 20, 2026, from a nationally representative sample of 1,850 U.S. adults who consumed a beverage other than tap water in the previous day, reveals several consistent and evolving patterns:

  • Morning rituals and home brewing dominate: Among past-day coffee drinkers, 82% prepare their coffee at home, while 28% have it prepared away from home. Consumption remains highly habitual: 86% drink coffee first thing in the morning, followed by 38% later in the morning, 22% in the afternoon, and 11% in the evening. These patterns have shown little change since 2022, underscoring coffee’s deep integration into daily routines.
  • Traditional coffee holds firm: 62% of American adults consumed traditional coffee in the past week, unchanged from 2022.
  • Specialty coffee sees notable growth: Past-week specialty coffee consumption has risen by 9.4% since 2022, increasing from 53% to 58% of American adults. This growth is largely driven by espresso-based beverages, which rose from 40% to 45% in past-week consumption. Specific increases include:
    • Lattes: from 17% to 21%
    • Straight espresso: from 16% to 20%

This shift reflects growing consumer interest in café-style drinks, likely supported by the rise of at-home espresso machines, premium pods, and broader engagement with specialty coffee culture.

NCA leadership on coffee’s lasting role

NCA President and CEO Bill Murray said:

“Coffee has long been a touchstone in Americans’ daily lives and a powerhouse in our economy, adapting to fit different tastes, trends, budgets, and routines over time. We expect that to continue for many decades to come.”

This adaptability is reflected in coffee’s economic impact. The industry supports 2.2 million U.S. jobs, operates in every state and territory, and contributes nearly $350 billion to the economy annually.

Why this matters

The 2026 findings highlight coffee’s resilience. While overall consumption has plateaued at historically high levels since 2022, the rise in specialty and espresso-based drinks points to a maturing market in which consumers increasingly prioritize quality, variety, and experience, whether at home or on the go.

As the longest-running study of its kind, conducted twice yearly since 1950, the NCDT remains a key benchmark for the coffee industry.

For the full Spring 2026 NCDT report, visit ncausa.org/NCDT. Media highlights are also available for download. The National Coffee Association, founded in 1911, represents businesses accounting for 90% of U.S. coffee commerce.