Dubai – Qahwa World

Demand for decaffeinated coffee in the United States is estimated at USD 8.3 million in 2025 and is forecast to increase to USD 16.0 million by 2035, reflecting a compound annual growth rate of 6.8 percent over the forecast period.

Growth is driven by a rising number of consumers seeking to reduce caffeine intake due to concerns related to anxiety, sleep disturbances, and lifestyle preferences. Coffee roasters are expanding their decaffeinated offerings by adopting improved extraction methods that help preserve aromatic compounds and reduce bitterness.

Organic decaffeinated coffee leads demand, supported by health-oriented consumption patterns and expectations for clean-label products. Producers emphasize chemical-free decaffeination methods, including water-based processing and carbon dioxide extraction.

Regional Demand Structure

Demand is strongest in the western, southern, and northeastern regions of the United States. These areas show higher penetration of specialty cafés and a greater share of consumers purchasing artisanal whole-bean and single-origin products.

Distribution channels include:

  • grocery retail,

  • e-commerce subscription services,

  • direct-to-consumer sales from roasters.

Foodservice operators are also expanding decaffeinated beverage menus to cater to a broader audience sensitive to caffeine.

Key Market Indicators

  • Decaffeinated coffee demand value (2025): USD 8.3 million

  • Forecast demand value (2035): USD 16.0 million

  • Compound annual growth rate (2025–2035): 6.8 percent

  • Leading category: organic decaffeinated coffee

  • Key growth regions: western, southern, and northeastern United States

Demand Structure by Category

By Product Nature

Organic decaffeinated coffee accounts for 65.0 percent of total demand, driven by trust in chemical-free processing, clean-label preferences, and sustainability-oriented purchasing behavior. Conventional decaffeinated coffee represents 35.0 percent, supported by competitive pricing and broad availability in mass retail and foodservice channels.

By Roast Type

  • regular roast: 35.0 percent

  • dark roast: 30.0 percent

  • other roast styles: 20.0 percent

  • medium roast: 15.0 percent

Growth in dark roast demand reflects consumer efforts to offset perceived flavor loss historically associated with decaffeination.

Growth Drivers and Constraints

Key growth drivers include:

  • increasing health awareness,

  • expansion of specialty coffee culture,

  • demand for evening-friendly beverage options,

  • growth of ready-to-drink formats.

Key constraints include:

  • lingering perceptions of inferior flavor compared with caffeinated coffee,

  • limited consumer awareness of modern decaffeination technologies,

  • competition from tea and alternative beverages.

Regional Growth Outlook

The western United States is expected to record the highest growth rate at 7.9 percent, followed by the southern region at 7.0 percent, the northeastern region at 6.3 percent, and the midwestern region at 5.5 percent.

Competitive Landscape

The United States decaffeinated coffee market is characterized by stable consumption across retail and direct-to-consumer channels. Purchasing decisions are primarily influenced by flavor retention, transparency of bean origin, and clarity around decaffeination processes. Leading producers strengthen their positions through chemical-free processing methods, low-acidity offerings, and specialty single-origin products designed for caffeine-sensitive consumers.