Dubai – Qahwa World
Grand Mercure Business Bay has officially opened its doors in Dubai, marking a new identity for the former Gulf Court Business Bay Hotel, owned and managed by the Gulf Hotels Group (GHG) under the Grand Mercure brand, through a franchise agreement with Accor Group. This launch represents a significant milestone in the hotel’s journey, shaped by Grand Mercure’s unique approach to hospitality, celebrating the beauty of the location while offering the highest standards of luxury and rich cultural experiences that reflect authentic hospitality.
The hotel adheres to world-class hospitality standards and aligns with the character of its vibrant location, showcasing the brand’s philosophy of highlighting local charm through thoughtful details, genuine hospitality, and premium services. The new identity combines modern Dubai vibes with the essence and authenticity of the Business Bay district. Gulf Hotels Group continues to operate the property, leveraging its extensive operational experience, Accor’s strong global presence, loyalty programs, and booking and communication platforms.
Strategically located on Sheikh Zayed Road next to Marasi Drive, in the heart of Business Bay, the hotel is just eight minutes away from Burj Khalifa, Dubai Mall, and the city’s key exhibition and business hubs.
The hotel features 270 renovated rooms and suites designed for maximum comfort while preserving the property’s unique character. It also offers four versatile meeting rooms accommodating up to 90 guests, a business lounge, five restaurants, and recreational facilities. Among its highlights is Mediterranean Muse, inspired by the cuisines of the Mediterranean region, set to open in the first quarter of 2026. Guests can also enjoy an outdoor pool terrace overlooking the Business Bay skyline, offering a peaceful retreat for relaxation and rejuvenation.
Ahmed Janahi, CEO of Gulf Hotels Group, said: “This partnership with Accor represents a strategic step reflecting our shared vision to elevate hospitality experiences. Joining the Grand Mercure brand, alongside our continued management of the hotel, strengthens its position in Dubai’s competitive market. It allows us to benefit from Accor’s prestigious brand and global reach through booking and loyalty platforms, meeting guest expectations, enhancing loyalty, and reflecting Gulf Hotels Group’s ongoing commitment to excellence and innovation in hospitality.”
Raki Phillips, Regional President of Accor’s Midscale, Premium, and Economy Hotels in the Middle East, Africa, and Turkey, added:
“Grand Mercure Business Bay is a notable addition to Accor’s portfolio of premium hotels in the UAE. The brand’s philosophy centers on the stories and essence of its destinations, perfectly embodied by this hotel. Our partnership with Gulf Hotels Group merges local heritage, elegant design, and trusted standards sought by Accor guests. We look forward to welcoming guests to a hotel that reflects Dubai’s identity while providing a fresh and inspiring experience.”
The launch aligns with Gulf Hotels Group’s broader strategy to expand its international portfolio through franchise agreements with leading global brands. It also strengthens the hotel’s position in Business Bay, adding value to the hospitality sector by offering visitors, leisure, and business travelers experiences that reflect refined hospitality, cultural richness, and genuine engagement, particularly as Business Bay continues to grow as one of Dubai’s most dynamic districts. This approach is in line with Accor’s regional vision of delivering culturally distinctive hotels and unique experiences across key destinations in the Middle East.
To celebrate the opening, members of the Accor ALL program will earn four times the reward points on bookings made between February 16 and April 12, 2026, for stays between February 16 and August 9, 2026. Members also enjoy exclusive benefits, including discounts, complimentary upgrades, late check-out, and points redeemable at Accor hotels worldwide.
