AMSTERDAM – QAHWA WORLD
In a year defined by unprecedented economic headwinds, JDE Peet’s (EURONEXT: JDEP) has delivered a powerful financial performance, proving the resilience of its global coffee portfolio. The company today reported an impressive 15.3% organic sales growth for 2025, successfully shielding its margins against a massive EUR 1.6 billion surge in cost inflation through disciplined pricing and high-impact innovation.
Mastering the Inflationary Storm
The results underscore JDE Peet’s ability to thrive in a volatile market. By balancing price adjustments with productivity gains, the company saw its organic adjusted EBIT climb to EUR 1.3 billion. Even more significant for investors was the robust cash generation, with free cash flow reaching EUR 1,130 million. This liquidity allowed the company to significantly deleverage its balance sheet, bringing net leverage down to a healthy 2.3x, while maintaining an underlying EPS of EUR 2.46.
Strategic Transformation: “Reignite the Amazing”
The cornerstone of this year’s success was the aggressive rollout of the Reignite the Amazing strategy. CEO Rafa Oliveira emphasized that the company is no longer just defending its position but is actively shaping the market. “Our strategy is delivering tangible results,” said Oliveira. “By focusing on our global powerhouses—Peet’s, L’OR, and Jacobs—we have simplified our organization and sharpened our competitive edge.”
To support this growth, the company advanced its EUR 500 million productivity program, achieving EUR 70 million in savings this year alone. This was driven by a bold operational overhaul, including the optimization of its manufacturing footprint with the closure of facilities in the U.K., Brazil, and the U.S. to ensure a leaner, more agile supply chain.
Regional Dominance and the “China Growth Engine”
JDE Peet’s performance in emerging markets was nothing short of extraordinary. The LARMEA region (Latin America, Russia, Middle East, and Africa) emerged as a primary growth driver, recording a staggering 39.7% organic sales increase. Meanwhile, in Asia, Peet’s China continued to defy regional trends with strong double-digit growth, proving the brand’s immense appeal to the new generation of specialty coffee consumers.
Innovation as a Global Catalyst
From the viral success of Dubai Chocolate to the technical sophistication of the L’OR Barista Absolu machine, JDE Peet’s has kept itself at the center of the global coffee conversation. The launch of Peet’s ready-to-drink Cold Brew and Popping Pearls has further solidified its presence in the fast-growing iced coffee segment, ensuring the company meets the evolving tastes of a younger, more diverse audience.
The KDP Merger: Final Countdown
The acquisition by Keurig Dr Pepper (KDP) is now entering its final phase. With 69% of shares already committed and all essential competition clearances secured, the EUR 31.85 per share offer is on track to close early in the second quarter of 2026. This transition marks the beginning of a new chapter where JDE Peet’s will combine its global coffee expertise with KDP’s distribution power to create an industry-leading powerhouse.

