Dubai — Qahwa World
DrinkIt, the digital coffee shop chain, has announced a partnership with Victoria Arduino to host a professional workshop in Dubai on May 20, 2026, focused on beverage innovation, product development, and the commercial strategy behind bestselling drinks.
The three-hour workshop will take place at the Victoria Arduino headquarters in Dubai and is designed for professionals across the food and beverage industry seeking practical insight into how successful beverage concepts are developed and launched within real operating businesses.
Drawing on its experience operating 10 digital coffee shops across Dubai, DrinkIt’s R&D team will share the framework the company uses to evaluate new drink ideas, balancing taste, operational efficiency, pricing, scalability, and profitability before products are introduced to the menu.
According to the organizers, the workshop will focus on the idea that successful beverages are not built on recipes alone, but through product thinking that integrates customer experience, cost management, workflow efficiency, and operational consistency.
Key topics will include beverage development for real-world café operations, pricing strategy, cost of goods sold (COGS), unit economics, and the challenges of scaling beverage programs while maintaining quality and speed of service.
Participants will also take part in hands-on exercises designed to simulate the beverage development process, from concept creation and evaluation to launch decision-making.
The workshop is aimed at head baristas, café owners, F&B managers, product developers, and entrepreneurs involved in beverage innovation and café concepts.
The event will be held on May 20, 2026, from 3:00 PM to 7:00 PM at the Victoria Arduino HQ in Dubai. Organizers noted that seats are limited and advance registration is required.
Registration is available here: Workshop Registration
