Starbucks Moves Ahead with Major U.S. Coffeehouse Revamp
Dubai, 5 September 2025 (Qahwa World) – Starbucks is reporting strong progress on its ambitious plan to refresh its U.S. coffeehouses, with redesigned stores in New York and Southern California already showing encouraging results.
The global coffee chain began remodeling select outlets in July 2025 as part of CEO Brian Niccol’s Back to Starbucks strategy, which aims to restore the brand’s traditional “coffeehouse atmosphere” and counter declining sales in its home market.
According to Starbucks, customers at the updated stores are spending more time in-store, visiting more frequently, and responding positively to the changes. The redesign includes:
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Cozy seating and warmer lighting to create a more inviting environment
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Vibrant artwork and ceramic mugs to highlight a café-style experience
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A redesigned espresso bar that showcases coffee preparation and barista skills
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Improved pickup zones that are streamlined and less disruptive
Starbucks intends to remodel more than 1,000 company-owned U.S. stores by the end of 2026 — nearly 10% of its U.S. network. The revamp is designed to strengthen connections with customers, replacing the “overly transactional” feel of some locations.
In addition, Starbucks announced it will phase out its 90 mobile order and pickup-only sites across the U.S. by the end of 2025. First introduced in 2019, these outlets will be closed to prioritize spaces that foster human interaction and community engagement.
Despite challenges in the U.S. market, Starbucks posted solid results in its latest financial report. For the quarter ending 29 June 2025, the company achieved 4% year-on-year revenue growth, reaching $9.5 billion globally. In the U.S., revenue increased by 1% to $6.45 billion, with Starbucks operating 17,230 outlets nationwide.
The coffee giant believes that its large-scale store refresh will play a crucial role in boosting customer loyalty, improving in-store experiences, and reinforcing its leadership in the U.S. coffee market.
