Author: Qahwa World |
Date: June 23, 2026
Victoria Arduino at World of Coffee Brussels 2026: A Journey Through Origins, Heritage, and Innovation
Key Takeaways:
- Victoria Arduino will participate in World of Coffee Brussels 2026 from June 25–27 at Booth 11322.
- The brand will showcase its vision of professional coffee: a blend of innovation, design, and performance.
- The booth features dedicated coffee stations: “Coffee from the Origins” with Eagle One and “Italian Premium Heritage” with Eagle Tempo.
- The E1 Prima PRO station will host guest roasters: Da Matteo (June 25), OR Coffee (June 26), and Le Joeli Coeur Specialty Roaster (June 27).
- “But First Coffee” area offers tastings, signature drinks, and exclusive collaborations across the three days.
- The L’Atelier project redefines customization in professional coffee machines, transforming the machine into a bespoke design piece.
From June 25–27, 2026, Victoria Arduino will take center stage at World of Coffee Brussels 2026, one of the most anticipated events for the international specialty coffee community. In the vibrant heart of Europe, the brand will showcase its vision of professional coffee: a perfect blend of innovation, design, and performance, created to empower baristas and deliver memorable coffee experiences.
Visit us at Booth 11322 to discover Victoria Arduino’s solutions up close and enjoy three days dedicated to coffee excellence.
A Journey Through Origins, Heritage, and Innovation
Inside the booth, visitors will embark on an immersive journey through dedicated coffee stations designed to showcase different extraction methods and tasting experiences.
Coffee from the Origins with Eagle One: With Eagle One, Victoria Arduino presents the “Coffee from the Origins” concept – an experience dedicated to exploring coffee origins and their impact in the cup. In collaboration with Lohas Beans, visitors will discover aromatic profiles that tell the story of unique territories, varieties, and processing methods, celebrating the most authentic expression of coffee’s raw material.
Italian Premium Heritage with Eagle Tempo: With Eagle Tempo, the spotlight shifts to “Italian Premium Heritage”, a concept that celebrates the culture of Italian espresso and its continuous evolution. In partnership with Filicori Zecchini, one of Italy’s historic coffee roasters, visitors will have the opportunity to taste blends that embody the perfect balance between tradition, quality, and innovation, offering a contemporary interpretation of Italian coffee excellence. Two coffee machines, two complementary visions of coffee, united by the same pursuit of quality in every cup.
| Date | Roaster / Collaborator | Activity |
|---|---|---|
| June 25 | Da Matteo | Brewing sessions on E1 Prima PRO |
| June 25 | Corica + Coffee Foundation | Espresso & Flat White tastings, music event |
| June 26 | OR Coffee | Brewing sessions on E1 Prima PRO |
| June 26 | Andrea Villa (Italian CIGS Champion) | Signature Morning Aperitivo creations |
| June 26 | Ditta Artigianale × Vivoli | Original Italian Affogato |
| June 27 | Le Joeli Coeur Specialty Roaster | Brewing sessions on E1 Prima PRO |
| June 27 | Belga & Co | Espresso, Americano & Flat White |
E1 Prima PRO: Roaster Creativity on Stage
The E1 Prima PRO station will host an exciting lineup of guest roasters throughout the event. Each day will begin with Lift Up!, serving coffee every morning on E1 Prima PRO. The guest roaster schedule includes: Da Matteo on June 25, OR Coffee on June 26, and Le Joeli Coeur Specialty Roaster on June 27. A dynamic program designed to highlight the versatility of E1 Prima PRO while offering visitors an ongoing exploration of different styles, origins, and interpretations of contemporary coffee.
L’Atelier: Where Design Meets Customization
Brussels will also host L’Atelier, Victoria Arduino’s project redefining customization in the world of professional coffee machines. Inspired by the universe of luxury ateliers, L’Atelier transforms the coffee machine into a truly bespoke object: not merely a professional tool, but a distinctive design element capable of expressing identity, creativity, and style.
“But First Coffee”: Tastings, Signature Drinks, and Exclusive Collaborations
A highlight of the booth experience will be “But First Coffee” (Booth 11322), a dedicated space celebrating specialty coffee through tastings, roaster takeovers, and exclusive sensory experiences.
June 25: The day begins with a selection of espresso and flat white beverages by Corica. In the afternoon, a special event with Coffee Foundation will showcase the value of a partnership built on dialogue, shared values, and positive impact. The experience will be enhanced by music, creating a welcoming environment for connection and conversation among coffee professionals.
June 26: OR Coffee will take over the morning session at But First Coffee, serving Double Espresso XPL03 Costa Rica Anaerobic and Flat White. In a dedicated area of the bar, Andrea Villa, Italian CIGS Champion, will present a series of exclusive Signature Morning Aperitivo creations, offering an innovative interpretation of the meeting point between coffee and mixology. In the afternoon, visitors can enjoy a truly Italian experience: the Original Italian Affogato, created through a collaboration between Victoria Arduino, Ditta Artigianale, and Vivoli, one of Italy’s most renowned gelato makers.
June 27: The final day will feature Belga & Co, serving a selection of Espresso, Americano and Flat White.
A Different Experience Every Day: Three days, multiple roasters, and a continuous program of tastings, meetings, and special collaborations designed to showcase the many facets of contemporary coffee culture.
See You in Brussels
World of Coffee Brussels 2026 will be the perfect opportunity to step into the world of Victoria Arduino, where excellence, design, and coffee culture come together to create unique experiences. Visit us at Booth 11322 and discover the future of coffee.
Frequently Asked Questions About Victoria Arduino at World of Coffee Brussels 2026
Q: When will World of Coffee Brussels 2026 take place?
A: From June 25–27, 2026.
Q: Where is the Victoria Arduino booth located?
A: At Booth 11322.
Q: Which coffee machines will be showcased at the booth?
A: The Eagle One, Eagle Tempo, and E1 Prima PRO.
Q: Which roasters will be guest features on E1 Prima PRO?
A: Da Matteo (June 25), OR Coffee (June 26), and Le Joeli Coeur Specialty Roaster (June 27).
Q: What is the “But First Coffee” experience?
A: A dedicated space for tastings, roaster takeovers, and exclusive sensory experiences across the three days, with collaborations with Corica, Coffee Foundation, OR Coffee, Vivoli, and Belga & Co.
World of Coffee Brussels 2026 is the perfect platform to discover Victoria Arduino’s vision of professional coffee, where excellence, design, and coffee culture come together in a unique experience. Don’t miss the opportunity to visit Booth 11322 and discover the future of coffee.
Stay updated on Victoria Arduino events and news at www.victoriaarduino.com and follow us on Instagram at @victoriaarduinoofficial
Prepared and edited by: Qahwa World – Based on a press release from Victoria Arduino.
All rights reserved. Republication with attribution permitted.
Publication date: June 23, 2026
