Dubai – Qahwa World
World of Coffee Dubai 2026 will take place in its fifth edition from January 18 to 20, 2026, at the Dubai World Trade Centre, reaffirming its status as the largest and most significant event in the Middle East dedicated to specialty coffee.
The event, which began with only three thousand visitors, now attracts over 17,000 visitors and 450 global exhibitors, making it the main gateway to the rapidly growing coffee market across the Middle East and North Africa.
Dubai: A Global Coffee Hub
The choice of Dubai to host this global event reflects its position as a city that blends innovation with commercial openness. With its strategic geographic location, advanced infrastructure, and safe, business-friendly environment, Dubai has become a key global center for coffee trade.
Estimates indicate that the total coffee market revenue in the Middle East and Africa will reach USD 38 billion by 2030, with a compound annual growth rate of 4.6%, making Dubai the ideal platform for connecting investors and professionals in this dynamic sector.
Why You Should Participate
The exhibition offers an exceptional opportunity to connect with more than 17,000 visitors and 350 exhibitors from over 130 countries, enabling participants to build strong professional relationships and explore new markets in the world of specialty coffee.
It also provides a unique platform for showcasing products to top industry experts and global brands, enhancing visibility and growth in one of the fastest-expanding markets worldwide.
Participation Categories
1. Exhibition Stands
Prime location: AED 2,200 per sqm
Standard location: AED 2,000 per sqm
Minimum area: 24 sqm
Includes:
Freedom to design the stand as preferred
Four exhibitor badges per 9 sqm
15% discount for stands built by DXB Live
Mandatory public liability insurance coverage
Excludes: carpet, furniture, lighting, signage, or electrical fittings, which can be ordered from the official contractor.
2. Roaster Village
A dedicated area for micro roasters to present their coffee directly to visitors.
Cost: AED 9,000
Includes:
One display counter
Power connection and drainage
Four exhibitor badges
3. Brew Bar
A space to experience coffee prepared and served by skilled volunteer baristas.
Cost: AED 2,500 per 3-hour slot
Includes:
Coffee brewing tools (V60, scales, grinder, fridge, filters, dairy and plant-based milk)
Option to book single or multiple slots.
4. Cupping Room
A professional space for businesses to present their coffees to buyers and tasters.
Cost: AED 2,000 per hour
Includes: cupping bowls, spoons, hot water boilers, grinders, scales, and other essential tools.
5. Shell Scheme Stand
Additional cost: AED 400 per sqm
Minimum area: 9 sqm
Includes:
3m-high wall structure
One round table and two chairs
Lighting, power socket, carpet, daily cleaning, and a name fascia
Four exhibitor badges per 9 sqm
6. Stand Design Service
Exhibitors can contact the DXB Live team for pre-show orders, technical assistance, and design services:
Phone: +971 4 389 3901
Email: DXBLiveCC@dwtc.com
Key Features and Programs
World of Coffee Dubai presents a rich program of activities that attract both professionals and coffee enthusiasts, including:
World of Coffee Awards celebrating innovation in design, packaging, and branding.
Farmers’ Pavilion highlighting global coffee producers and suppliers.
Coffee Auction connecting exporters and buyers in a dynamic marketplace.
Brew Bar and Cupping Rooms for hands-on coffee experiences from around the world.
Interactive lectures and workshops on the Unfiltered Stage, showcasing new trends and techniques.
SCA Community Lounge, bringing together experts, educators, and innovators from across the globe.
Become a Speaker
The exhibition welcomes professionals and experts to join its educational program through the “Become a Speaker” initiative, allowing applicants to submit their bio, topic summary, high-resolution photo, and professional links.
Speakers are selected based on the quality and relevance of their topics, with confirmation emails sent to successful applicants.
World of Coffee Dubai 2025 in Numbers
17,000 visitors
1,980 brands and exhibitors
130 participating countries
32 workshops and lectures
87 million social media impressions
81% of participants expressed interest in returning for 2026
92% said the event exceeded their expectations
Over AED 3 million in total media coverage value
The Event That Brings the World Together Over a Cup of Coffee
World of Coffee Dubai 2026 is more than just a trade show — it is a global platform that combines knowledge, innovation, and human connection.
It is where farmers meet roasters, distributors meet investors, and baristas meet coffee lovers — all united by their shared passion for coffee, from the heart of Dubai.
For registration and inquiries:
Email: wocdubai@dwtc.com
Phone: +971 4 389 3901
