Countdown Begins for the Region’s Largest Coffee Industry Event
Dubai – Qahwa World
World of Coffee Dubai 2026, the Middle East’s premier specialty coffee trade event, is set to take place from 18 to 20 January at the Dubai World Trade Centre. Now in its fifth edition, the event will bring together more than 2,100 exhibiting companies and brands from 78 countries, representing the full spectrum of the global coffee industry—from producers and roasters to equipment manufacturers, café operators, traders, and hospitality leaders.
Organized by DXB LIVE in partnership with the Specialty Coffee Association (SCA), the event spans 20,000 square metres and offers a dynamic platform for trade, innovation, professional development, and cultural exchange within the specialty coffee sector. Dubai’s strategic location underscores its role as a global hub connecting coffee-producing origins with high-growth consumer markets and international trade centres.
- A Fully Integrated Experience
World of Coffee Dubai 2026 features immersive experiences across key zones including Roasters Village, Producers’ Village, Cupping Rooms, and the Brew & Espresso Bar. Visitors can engage directly with leading global brands, sample specialty coffees, and participate in hands-on sessions. Dedicated technology zones will highlight innovations in roasting and brewing systems, automation, and sustainability, reflecting the future direction of the specialty coffee industry.
- Championships Celebrating Expertise and Heritage
The event will host the UAE National Championships, the Roasting Championship, and the Cezve/Ibrik World Championship, showcasing barista artistry, technical precision, and heritage coffee preparation techniques. These competitions spotlight skill, craftsmanship, and the evolving standards of specialty coffee worldwide.
- Three Live Auctions Over Three Days
The Dubai Coffee Auction programme runs throughout the event, including the Coffee Equipment Auction (18 January), the Microlot Auction (19 January), and the Exhibitors’ Coffee Auction (20 January). These auctions provide transparent platforms for price discovery, connecting international buyers with producers and brands.
- A Platform for the Global Coffee Economy
“World of Coffee Dubai has evolved into a central platform supporting the global coffee economy,” said Khalid Al Hammadi, Executive Vice President of DXB LIVE. “The 2026 edition highlights the scale and impact of our championship and auction programmes, creating tangible commercial and cultural value for the global coffee community.”
Shouq Bin Redha, Exhibition Director, added: “By bringing together global standards, trade, and education, World of Coffee Dubai strengthens the UAE’s position within the international specialty coffee sector and supports professional growth across the region.”
Event Details
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Dates: 18–20 January 2026
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Venue: Dubai World Trade Centre, Za’abeel Halls 1, 4, 5, and 6
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Time: 10:00am – 6:00pm daily
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Registration and Media Accreditation: www.worldofcoffeedubai.com
About World of Coffee Dubai
World of Coffee Dubai is the region’s leading coffee trade exhibition, connecting local, regional, and international professionals. The event features specialty zones, professional competitions, educational sessions, and opportunities for business networking, showcasing the best of coffee innovation and culture.
About SCA
The Specialty Coffee Association is the world’s largest nonprofit membership organization for coffee professionals. It promotes inclusivity, education, and shared knowledge to advance the specialty coffee industry globally.
About DXB LIVE
DXB LIVE, the event management arm of Dubai World Trade Centre, delivers world-class exhibitions, conferences, festivals, and private events. With expertise spanning creative, technical, and operational services, DXB LIVE organizes over 100 major events annually and designs more than 500,000 square feet of exhibition space.
