Patrocínio, Brazil – Qahwa World

A bag of specialty coffee from Brazil’s Cerrado Mineiro region has reached a record price of US$38,500 at the 13th Cerrado Mineiro Regional Award in Uberlândia, Minas Gerais. The lot, winning the Pulped Cherry category, was cultivated by Eduardo Pinheiro Campos of Fazenda Dona Nenem in Presidente Olegário and purchased by a consortium led by Expocacer, in collaboration with Veloso Green Coffee, Marex, and Nucoffee.

The runner-up bid of US$19,250 went to Louis Dreyfus Company for the champion of the Natural category. The strong competition reflects growing worldwide interest in Cerrado Mineiro coffees.

The Cerrado Mineiro Coffee Growers Federation confirmed that this is the highest amount ever paid for a coffee bag at an auction in Brazil. The auction raised a total of US$108,500 across nine lots, averaging US$12,000 per bag.

Eduardo Pinheiro Campos commented: “This achievement honors our hardworking team. It reflects years of dedication, awards, and excellence. Over the thirteen editions of this competition, we have reached the podium eleven times, showing consistent quality and commitment.”

Simão Pedro, President of Expocacer, added: “When buyers compete at this level, it demonstrates the global recognition of our quality, sustainability, and innovation. Expocacer is proud to lead Brazil’s coffee sector, proving that our specialty coffee sets benchmarks internationally.”

The 13th Cerrado Mineiro Regional Award showcased the best coffees of the 2025–2026 harvest in four categories: Natural, Pulped Cherry, Fermented, and Sweet Cerrado Mineiro. Expocacer members won first place in Pulped Cherry and shared first place in Sweet Cerrado Mineiro.

Forty percent of the auction proceeds (US$43,400) will benefit the Escola de Atitude project, which supports youth education and personal development in coffee-growing communities.

Highlights of Expocacer at the 13th Cerrado Mineiro Regional Award

Eduardo Pinheiro Campos – First place, Pulped Cherry (90.59 points)

Maria Soraia Guimarães – Third place, Pulped Cherry (89.18 points)

Guima Café – First place (shared), Sweet Cerrado Mineiro

About Expocacer
Founded in 1993 in Patrocínio, Minas Gerais, Expocacer is a cooperative of coffee producers supporting over 740 members. With modern facilities, including warehouses holding over one million coffee bags, the cooperative exports specialty coffee to more than 35 countries while promoting social and environmental initiatives.