San Diego — Qahwa World

The global specialty coffee community is preparing for a vibrant mix of creativity, competition, and connection as World of Coffee San Diego returns to the San Diego Convention Center from April 10 to 12. This edition marks a new chapter for the event in North America after three decades under the name Specialty Coffee Expo.

At the center of attention is the 2026 World Latte Art Championship, one of the most respected stages for barista craftsmanship. Now in its twentieth year, the competition turns everyday lattes into detailed works of art, bringing together leading talents from across the world.

  • Where coffee meets creativity

The championship is known for its fast pace and demanding format. Baristas are judged not only on technical skill but also on creativity and composure under pressure. Every detail matters, from symmetry and contrast to originality and presentation.

The event unfolds across two main experiences:

  • The Art Bar

Here, visitors can watch baristas up close as they create intricate designs using free pouring, etching, and other techniques. The setting is informal and interactive, with standout drinks often chosen through audience voting.

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  • The Main Stage

This is where the competition intensifies. In the preliminary round, each competitor has 11 minutes to prepare six drinks. These include two sets of matching free pour lattes and two matching designer patterns. The top six move on to the final, where they repeat the challenge at an even higher level. One barista will leave with the title of 2026 World Latte Art Champion.

This year’s lineup features national and regional champions, each bringing their own style and interpretation shaped by their local coffee culture.

  • More than a competition

While latte art draws large crowds, the event itself goes far beyond the championship. World of Coffee is the largest B2B specialty coffee gathering in North America, offering a wide look at the industry.

The exhibition hall will host hundreds of companies presenting equipment, green coffee, brewing tools, packaging solutions, and new technologies shaping the future of coffee.

Visitors can also expect:

A full education program with more than 60 lectures and over 30 workshops
Opportunities to connect with roasters, café owners, and suppliers
Features such as the Coffee Design Awards, public cuppings, brew bars, and the SCA Lecture Series

Access to the event requires registration, with trade badges needed for entry to the show floor and competitions. Organizers have also introduced early booking offers and hotel packages through official channels.

Set along San Diego’s waterfront, the event combines business with atmosphere. The city’s growing café culture adds another layer to the experience, giving visitors a taste of both global trends and local flavor.

As April approaches, San Diego is preparing to welcome the world of coffee. For a few days, every cup poured will carry a story, and every design will reflect the skill behind it.