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The UAE’s Fastest Barista competition will take place on July 19 at the Victoria Arduino Experience Lab in Dubai. This exciting event will feature 24 of the best baristas in the country, all competing for the title of UAE’s Fastest Barista. In this competition, baristas will be judged on their speed, quality, and technique. Each

Victoria Arduino, the leading Italian brand in high-performance professional espresso machines, invites coffee professionals and enthusiasts to its Experience Lab in Melbourne during the Melbourne International Coffee Expo (MICE). This special off-show event series will feature exciting discussions and hands-on sessions with Mikael Jasin, the 2024 World Barista Champion and Victoria Arduino Global Ambassador, along

Amidst a distinguished gathering of elites, Victoria Arduino and Nuova Simonelli marked a significant occasion as they unveiled their dedicated Experience Lab in the Al Quoz area of Dubai yesterday evening. The opening ceremony, distinguished in every aspect, drew an elite crowd from the coffee industry in the Emirates and worldwide. The event was led

The pioneers of espresso machines, Victoria Arduino and Nuova Simonelli, are gearing up for the grand opening of their dedicated Experience Lab in Dubai. This event, exclusive to coffee enthusiasts and industry professionals, will take place on Sunday, January 21, from 7:00 PM to 9:00 PM at Shed 1, Smark 3 Building, Al-Quoz, Dubai, United

Source: Victoria Arduino – Press Release | Author: Qahwa World | Date: June 23, 2026 Victoria Arduino at World of Coffee Brussels 2026: A Journey Through Origins, Heritage, and Innovation Key Takeaways: Victoria Arduino will participate in World of Coffee Brussels 2026 from June 25–27 at Booth 11322. The brand will showcase its vision of

Dubai — Qahwa World DrinkIt, the digital coffee shop chain, has announced a partnership with Victoria Arduino to host a professional workshop in Dubai on May 20, 2026, focused on beverage innovation, product development, and the commercial strategy behind bestselling drinks. The three-hour workshop will take place at the Victoria Arduino headquarters in Dubai and

Bangkok – Qahwa World From May 7 to 9, Victoria Arduino will take part in World of Coffee Bangkok 2026, one of the most anticipated events in the global specialty coffee industry. Hosted in Bangkok, the brand will present its vision focused on design excellence and high performance. Visitors can find Victoria Arduino at booth

Milan – Qahwa World During Milan Design Week 2026, Victoria Arduino expands its presence across some of the city’s most iconic venues, reinforcing its connection with design, architecture, and contemporary culture. Through a series of curated activations, the brand expresses its vision of coffee as a balance between innovation, timeless aesthetics, and uncompromising quality. Coffee

Dubai – Qahwa World From January 18 to 20, Simonelli Group will be a key player at World of Coffee Dubai (Stand ZN5-4). During the event, the Group will present a comprehensive vision of coffee evolution — from espresso to brewing — through its brands Victoria Arduino and 3TEMP. Victoria Arduino: Where Aesthetics Meets Taste

Dubai – Ali Alzakary In the heart of a region whose ambitions know no bounds, the Experience Centre by Simonelli Group in Dubai stands as a beacon, merging manufacturing heritage with the vitality of innovation. It is no longer just about the perfect cup of coffee; it is about building a comprehensive community of experts

Milan— Qahwa World At this year’s HOST Milano, Victoria Arduino is introducing L’Atelier by Victoria Arduino, a new creative concept that merges craftsmanship, design, and innovation into a single narrative space. Drawing inspiration from the world of luxury ateliers, L’Atelier reimagines the traditional perception of coffee machines — presenting them not just as professional tools

Dubai, 23-07-2025 (QW): – At the heart of Puelo Coffee Roasters is a story of origin, identity, and purpose. Named after the tranquil Río Puelo and inspired by the unspoiled landscapes of southern Chile, the brand was created not just to serve excellent coffee, but to offer a moment of pause—an invitation to slow down.

On July 17, 2025, the Victoria Arduino Experience Lab in Al Quoz, Dubai, will host Inside the Roast: The Link Roaster Experience, an exclusive event that delves deep into advanced coffee roasting. Organized by Nucleus Link in collaboration with Victoria Arduino and Harvestbelt, the session offers a hands-on exploration of roast profiling, live cupping, and

From June 26 to 28, Italian espresso machine pioneer Victoria Arduino will take center stage at World of Coffee Geneva 2025, Europe’s premier specialty coffee trade show. The brand invites coffee professionals and enthusiasts to Stand #1739 for a first look at exclusive new products, immersive experiences, and appearances by world-renowned coffee champions. Innovation and

Victoria Arduino, the renowned Italian manufacturer of high-performance, design-driven espresso machines, is set to participate in World of Coffee Jakarta, taking place from May 15 to 17, 2025, at the Jakarta International Convention Center. Attendees can find the brand at booth CE213, where the latest advancements in coffee extraction, grinding, and steam technology will be

Victoria Arduino is embarking on a dedicated North America Experience Tour starting April 29, offering a series of exclusive events designed for coffee professionals and enthusiasts alike. The tour promises an immersive journey into the brand’s latest innovations in espresso machine technology, design, and energy efficiency. At each stop, participants will have the opportunity to

Discover the latest innovations from Victoria Arduino at World of Coffee Dubai 2025. Join exclusive tastings, expert workshops at Hall Z6, Stand G5, and the private event on February 10.

Mokha 1450 invites you to an exclusive coffee experience at World of Coffee Dubai 2025. Enjoy cupping sessions, workshops, and a 5K run while exploring the finest specialty coffees and innovative brewing techniques!

The Nordic Best Roaster 2025 competition, a highly anticipated event celebrating the art of specialty coffee roasting, has officially named the Victoria Arduino PureBrew+ as its brewing partner. This partnership underscores the competition’s dedication to precision, innovation, and excellence in coffee preparation. The PureBrew+ is lauded for its advanced brewing technology, designed to extract the

Victoria Arduino is set to showcase its groundbreaking coffee technologies at Sigep 2025, held from 18 to 22 January in Rimini. The event, a global benchmark for the foodservice industry, highlights excellence in ice cream, pastry, coffee, bakery, and pizza. Visitors can find Victoria Arduino at Hall B1, Stand 154, where they will present cutting-edge

Simonelli Group, a global leader in professional coffee machines manufacturing, announces the acquisition of a stake in 3TEMP, a Swedish company renowned for its cutting-edge filter coffee machines. Since Simonelli Group’s coffee machines first revolutionized the global market with their innovative technology and focus on sustainability, the coffee landscape has undergone a transformation. New players

The 2024 World Barista Champion, Mikael Jasin, has been announced as the new Global Ambassador for Victoria Arduino. This long-standing partnership between Victoria Arduino and Jasin, owner of So So Good Coffee Company, Catur Coffee Company, Berlian Biotech, and Omakafé, is far more than just a commercial collaboration. The connection between Mikael Jasin and Victoria

Victoria Arduino Expertise Center, in collaboration with the Juan Valdez Colombian coffee chain, organized an event titled “Harvesting Sustainability: A Colombian Coffee Experience” to discuss the sustainability of coffee cultivation in Colombia and the challenges facing this sector. The event aimed to spark real change by highlighting the crucial role Colombian farmers, roasters, and cafes

Coffee Planet and Victoria Arduino hosted the Summer Latte Art Throwdown on May 8th, celebrating the artistry and skill of baristas while fostering community ties within the coffee industry. The event, held at the Victoria Arduino Experience Lab, consisted of two phases. The first phase saw baristas of all levels competing in head-to-head matchups, judged

Experience Victoria Arduino at Hotelex,New products, new customizations, and new tasting experiences. Victoria Arduino awaits you at Hotelex at stand 1.2D32. Victoria Arduino, a leading Italian manufacturer of professional espresso machines with its distinctive design and high performance, awaits you at Hotelex at stand 1.2D32 to present to chains, roasters, baristas and pastry chefs a

Dubai, January 13, 2024(QW) – Mokha 1450, the pioneer in luxurious specialty coffee in Dubai, is set to organize an unforgettable evening aimed at igniting the senses and celebrating the world of coffee. In close collaboration with industry giants “Victoria Arduino” and “Toddy,” Mokha 1450 invites coffee enthusiasts to join them for an exclusive event

Source: DrinkIt – Press Release | Author: Qahwa World | Date: June 29, 2026 Dubai to Host DrinkIt Mixology Championship on July 10 Featuring Top Creative Talent Key Takeaways: The DrinkIt Mixology Championship will take place on July 10, 2026, at the Victoria Arduino Experience Lab in Dubai, from 10:00 AM to 5:00 PM. The

By: Naveed Syed The first edition of Youth Academy Middle East officially came to an end last week. If you haven’t heard of it, here’s the short version: it’s an initiative by the Simonelli Group, announced a year ago, built specifically for young people who want to build a real career in coffee. Six scholarships,

Tomorrow, coffee professionals and enthusiasts in the UAE will gather at the Victoria Arduino Experience Lab in Dubai for a six-hour workshop titled “CQI – Introduction to Post-Harvest Processing.” Organized by Mystic Cup Stories in collaboration with Victoria Arduino, the class promises an in-depth and hands-on introduction to one of the most crucial stages in

Dubai, August 11, 2025 – (Qahwa World) – Dubai is set to welcome coffee professionals and enthusiasts to a unique learning experience as Dr. Fabiana Carvalho brings her renowned workshop, The Science of Coffee Perception & Communication, to the Victoria Arduino Experience Lab this November. The program will run in two parts: 15–16 November 2025 –

On Monday, June 23, 2025, Dubai hosted the UAE Coffee Innovation Summit, held at the Simonelli and Victoria Arduino Experience Lab. The event brought together a wide range of industry stakeholders—including café owners, roasters, baristas, coffee professionals, and other key players in the UAE coffee ecosystem—for a first-of-its-kind, open-format gathering designed to discuss innovation, development,

In a significant step toward redefining how specialty coffee is evaluated, Dubai will welcome an official Coffee Value Assessment (CVA) course on 28–29 June 2025 at the Victoria Arduino Experience Lab, located on Umm Suqeim Street. Organized by The Ore Coffee in collaboration with the Specialty Coffee Association (SCA) and Victoria Arduino, this exclusive two-day

Discover Simonelli Group’s latest innovations at World of Coffee Dubai 2025. Victoria Arduino and 3Temp unveil cutting-edge coffee, espresso, and cold brew technologies. Visit stand Z6-G5 for a hands-on experience.

  In a night filled with excitement and creativity, barista extraordinaire Mondrik Alpas claimed the title of champion at the “Barista Brew Down” Year-End Competition, held in Dubai. The fierce competition, which lasted over seven hours, saw Shankar Nepal take second place, while Kevin Nduati secured third. Organized by Nomads Roastery, in partnership with Victoria

A couple of days ago, I received a special invitation from the renowned Italian barista Antonio Uria, coffee expert at Victoria Arduino Middle East, to attend an exclusive Matcha Masterclass in collaboration with AIYA Europe, Europe’s largest matcha supplier, along with Alpro and Victoria Arduino Middle East, at the Victoria Arduino Experience Lab in Al

In the rapidly evolving world of coffee, few names resonate as strongly in the Middle East as Federico Ortile, the Managing Director of Simonelli Group Middle East. Known for his visionary leadership and commitment to elevating the coffee industry, Federico has become a pivotal figure in shaping the coffee culture in the UAE and beyond.

The Victoria Arduino Experience Lab in Dubai was abuzz with excitement as the first edition of the UAE’s Fastest Barista Competition came to a thrilling conclusion. Andree Rios from ROR Coffee Solutions claimed the title, outperforming 23 other top baristas from across the nation in a high-stakes showdown. This inaugural event saw baristas judged on

Dubai – qahwa World Last week, Aquaphor UAE, in collaboration with Scarab • Café & Roastery, hosted its first-ever professional training seminar in the UAE, titled “The Secret Ingredient Water Seminar with Aquaphor x Victoria Arduino.” The seminar shone a spotlight on the often-overlooked hero of every cup—water—and explored how mastering it can elevate coffee

Dubai is set to host one of the most anticipated sensory training events in the coffee industry this summer—the Coffee Value Assessment (CVA) for Cuppers course by the Specialty Coffee Association (SCA). Taking place from August 2 to 3, 2025, this immersive two-day workshop will be held at the Victoria Arduino and Nuova Simonelli Experience

World Barista Champion 2024 Mikael Jasin is known for pushing the boundaries of flavor and innovation in specialty coffee. At Omacoffee, he has integrated Victoria Arduino’s groundbreaking PBtech technology into his daily routine—revealing a new dimension of balance, body, and consistency in the cup. PBtech, developed by Victoria Arduino, is a patented on/off extraction system

This June, the UAE will host a groundbreaking event that brings together leading voices from across the coffee sector—locally and globally—to shape the future of the coffee industry. The UAE Coffee Innovation Summit, taking place on June 23 at Victoria Arduino’s Experience Center in Dubai, aims to spark strategic dialogue, collaboration, and innovation in one

Discover all the latest from Nuova Simonelli, Victoria Arduino, and 3Temp at booth 1307 Simonelli Group—a leader in the professional coffee machine and grinder industry—will be at the Specialty Coffee Expo, booth 1307, to showcase the latest innovations from its brands: Nuova Simonelli, Victoria Arduino, and 3Temp, a well-known brand of high-performance, sustainable brewers with

Acclaimed coffee consultant Cleia Junqueira is set to host an exclusive two-day course, “Multisensory Flavour Perception,” featuring distinguished neuroscientist Dr. Fabiana Carvalho. This immersive program will delve into the science of sensory perception, offering coffee professionals and enthusiasts a transformative understanding of how aroma, taste, and other sensory factors shape the coffee experience. Course Dates

Join us for an exclusive interview with Steven Moloney, founder of the Nordic Coffee Fest, as he shares insights about the 2025 edition, new features, sustainability efforts, and the future of Nordic coffee culture. Discover why this is the must-attend event for coffee lovers!

Non-alcoholic whiskey style smokey coffee makes you feel special with its smoky contribution and hard ice. I have experienced this and I would definitely recommend. It was an exclusive Alcohol Free Espresso Martini masterclass curated by Victoria Arduino, Mokha 1450, and Tonique at Dubai’s first of its kind destination for curate exceptional non-alcoholic beverages and

The World of Coffee (WOC) Copenhagen is just around the corner, bringing with it a lineup of exciting events that coffee enthusiasts won’t want to miss! Coffee Knowledge Hub Meet-up Join the Coffee Knowledge Hub for an in-person meet-up at the Victoria Arduino stand on Saturday, 29th June at 3 PM. Attendees will have the

In a notable event that took place last week, the Victoria Arduino Expertise Center, in partnership with the renowned Juan Valdez Colombian coffee chain, hosted “Harvesting Sustainability: A Colombian Coffee Experience.” Estefania Hernandez, the Regional Director at COLOMBIAN EXOTIC COFFEE GROWERS, was among the distinguished speakers. She delivered an insightful presentation titled “Environmental Sustainability: Climate

Dubai has become a global destination for coffee lovers, where cafes compete to offer the best services and the finest coffee from around the world. These cafes vary in their styles and atmospheres, making the coffee experience in Dubai unique and special. Among the standout cafes worth visiting are Mokha1450, Coffee Desk, Espresso Lab, and

In a significant gathering held yesterday, the “Harvesting Sustainability: A Colombian Coffee Experience” event was hosted by the Victoria Arduino Expertise Center in collaboration with the Juan Valdez Colombian coffee chain. The event, aimed at discussing the sustainability of coffee cultivation in Colombia and the challenges facing this sector, was attended by key industry stakeholders.

In a significant move for the Middle East coffee scene, the Specialty Coffee Association (SCA) recently conducted a Judges Calibration event. This calibration session aimed to officially certify new SCA judges, a crucial step for maintaining the integrity and high standards of upcoming coffee competitions in the region, including the Barista Championship, Brewers Cup, and