Dubai – Qahwa World
Coffee Planet, part of the Ludlow Coffee Group, made a strong impression at World of Coffee Dubai (21–23 January 2024), held in the city that has been its home since 2005. Following a record-breaking year in 2023 marked by market expansion, product innovation, and a commitment to sustainability, the company presented its largest and most ambitious showcase to date.
The event came during a period of significant growth for Coffee Planet, including the recent opening of a new corporate office, showroom, campus, and café in Abu Dhabi. This expansion reflects the company’s long-standing relationships in the capital and its broader ambition to strengthen its presence across the UAE, the Middle East, and international markets. Supporting this vision is its evolving brand identity and new strapline: “Everyone’s cup of Specialty.”
At World of Coffee Dubai 2024, Coffee Planet unveiled three major product launches:
Ready-to-Drink Cold Brew Range
The company introduced three new cold brew canned beverages: Latte, Caramel Latte (250ml), and Black Nitro (200ml). These products build on the success of its recently launched cold brew concentrate, already gaining traction in key markets, particularly within the HORECA sector. The concentrate offers versatility for cafés, bars, and events, enabling a wide range of beverage creations. The new ready-to-drink cans are expected to expand Coffee Planet’s reach across retail, online, and hospitality channels.
New Single Origin Coffees
Continuing its focus on quality and traceability, Coffee Planet presented a new selection of seasonal single origin coffees. These included three microlots from El Salvador (Santa Ana), Colombia (Hacienda Mallorca), and Guatemala, alongside four new food service single origins sourced from Brazil, Costa Rica, Colombia, and Ethiopia.
Sustainable Wooden Capsules
A key highlight was the launch of single origin coffees in innovative wooden capsules. Designed to be Nespresso-compatible, these capsules are made from natural wood fibres certified by PEFC and sourced from wood industry by-products. Fully plant-based and produced from renewable materials, they represent Coffee Planet’s commitment to sustainability while delivering a premium coffee experience. Customisation options are also available, allowing clients to tailor capsules to their preferred coffee selections.
Beyond product launches, Coffee Planet created an immersive experience at its stand. Visitors explored a main bar serving popular beverages using advanced equipment, a dedicated brew bar hosting workshops, a capsule display area, and a “Coffee Corner” concept designed for workplace environments.
The stand also featured insights into the Ludlow Coffee Group and its recently launched roastery brand, Jigsaw Coffee Company, which provides private label roasting services for global food and beverage brands and produces Coffee Planet’s full range.
Throughout the three-day event, Coffee Planet hosted interactive sessions, demonstrations, and competitions led by its Campus team and industry partners. Renowned baristas and latte art champions participated, adding energy and engagement to the experience. The company also collaborated with key partners across the exhibition, showcasing its coffees on leading equipment brands and hosting masterclasses.
Jamie Brown, CEO of Coffee Planet and Ludlow Coffee Group, said:
“We were proud to showcase our expertise and latest innovations at World of Coffee Dubai. It was a great opportunity to connect with customers and partners, strengthen relationships, and continue our mission to make specialty coffee accessible to all.”
